Robin Murray was co-founder and later chair of Twin Trading, the fair trade company and was closely involved in the marketing companies created jointly with producer co-ops in the South to market their products in the North (CafeDirect, Divine Chocolate, Agrofair UK and Liberation Nuts).

One and a half billion pounds Fair Trade... no one planned that at all. Suddenly the idea caught the imaginations... Once you have a project that has magnetism, then others join, support and do it in their own way. You start linking together. I think it’s hard not to collaborate... Charisma of a project is more important than the charismatic leader.
— Robin Murray

Photo by Hamish Jordan